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单项选择题

Auctioned goods are sold _______.

A．for the highest price offered
B．at fixed prices
C．at prices lower than their true value
D．at prices offered by the auctioneer
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单项选择题What lesson has Reebok learned from Nike's distribution problems

A．A company should not sell its high quality shoes in discount stores.
B．A company should not limit its distribution network.
C．A company should do follow-up surveys of its products.
D．A company should correctly evaluate the impact of a new craze on the market.

单项选择题Although the Reebok Company has solved the problem of fulfilling its orders, it ______.

A．does not want to further expand its retailing network
B．still limits the number of shoes supplied to stores
C．is still particular about who sells its products
D．still carefully chooses the manufacturers of its products

单项选择题Reebok's view that consumers judge the quality of the brand by the quality of its distribution (Par

A．2) implies that ______.A. the quality of a brand is measured by the service quality of the store selling itB. the quality of a product determines the quality of its distributorsC. the popularity of a brand is determined by the stores that sell itD. consumers believe that first-rate products are only sold by high-quality stores

单项选择题Reebok once had to limit the number of its distributors because ______.

A．its supply of products fell short of demand
B．too many distributors would cut into its profits
C．the reduction of distributors could increase its share of the market
D．it wanted to enhance consumer confidence in its products

单项选择题One reason why Reebok's managerial personnel don't like their shoes to be called footwear for yuppies' is that ______.

A．they believe that their shoes are popular with people of different age groups
B．new production lines have been added to produce inexpensive shoes
C．"yuppies" usually evokes a negative image
D．the term makes people think of prohibitive prices

单项选择题In the sentence The Romans usually sold in this way the spoils taken in war , the word spoils most probably means ______.

A．useless goods
B．spears
C．various kinds of food
D．property taken from the enemy

单项选择题An auction catalogue gives buyers ______.

A．the current market values of the goods
B．details of the goods to be sold
C．the order in which goods are to be sold
D．free admission to the auction sale

单项选择题The end of bidding is called knocking down because ______.

A．the auctioneer knocks on the table
B．the auctioneer names the highest bidder as the buyer of the goods
C．the goods are knocked down onto the table
D．the auctioneer bangs the table with a hammer

单项选择题In England a candle is used to bum at auction sales ______.

A．because the auction sales took place at night
B．as a signal for the crowd to gather
C．to keep the auction room warm
D．to limit the time when offers of prices could be made

单项选择题A．At a newspaper.B．At an advertising agency.C．At a furniture store.D．At a real estate offic

A．At a newspaper.
B．At an advertising agency.
C．At a furniture store.
D．At a real estate offic