Developing an Advertising Campaign Generally speaking, -找考题网

单项选择题According to the interview, which of the following is NOT mentioned by Professor Smith

A．Music that attracted people.
B．Forces that pushed the social changes.
C．Sports that fascinated people.
D．Subjects that people were interested in.

填空题Developing an Advertising Campaign Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target A．Have a clear idea of your advertising target —critical: it is the (2) of other steps B．Analyze advertising targets to develop an information base for the campaign Ⅱ．Creating the advertising platform Advertising platform refers to the selling points which an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Ⅲ．Developing the media plan A．Formulation of a media plan involves —the (5) of exact media —time arrangement with each medium B．Factors to be considered in this step include —characteristics of the target audience —the (6) of media —the (7) Ⅳ．Executing the campaign A．Execution of an advertising campaign requires much planning and (8) B．Detailed (9) are required to ensure everything is done on time. C． (10) of the quality of work is also necessary to make improvements

单项选择题Which of the following about changes in lives of American people is CORRECT

A．People in America all witnessed a radical change in their life.
B．Blacks, foreigners, and other minority groups led an easier life.
C．The number of women reporters and doctors increased.
D．The number of women working outside the homes was still small.

填空题Developing an Advertising Campaign Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target A．Have a clear idea of your advertising target —critical: it is the (2) of other steps B．Analyze advertising targets to develop an information base for the campaign Ⅱ．Creating the advertising platform Advertising platform refers to the selling points which an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Ⅲ．Developing the media plan A．Formulation of a media plan involves —the (5) of exact media —time arrangement with each medium B．Factors to be considered in this step include —characteristics of the target audience —the (6) of media —the (7) Ⅳ．Executing the campaign A．Execution of an advertising campaign requires much planning and (8) B．Detailed (9) are required to ensure everything is done on time. C． (10) of the quality of work is also necessary to make improvements

单项选择题According to the interview, Professor Smith indicates that ______.

A．people are reluctant to talk about privacy publicly in the 1920s
B．American women were given more rights and choices in the 1920s
C．many women were forced to join the army during the 1920s
D．the number of students attending high school decreased in the 1920s