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Developing an Advertising Campaign
Generally speaking, four major steps are involved in the development of an advertising campaign.
Ⅰ． (1) and analyzing the advertising target
A．Have a clear idea of your advertising target
—critical: it is the (2) of other steps
B．Analyze advertising targets to develop an information base for the campaign
Ⅱ．Creating the advertising platform
Advertising platform refers to the selling points
which an advertiser thinks are important to (3)
One of the best ways to determine what the selling points are is through (4)
Ⅲ．Developing the media plan
A．Formulation of a media plan involves
—the (5) of exact media
—time arrangement with each medium
B．Factors to be considered in this step include
—characteristics of the target audience
—the (6) of media
—the (7)
Ⅳ．Executing the campaign
A．Execution of an advertising campaign requires much planning and (8)
B．Detailed (9) are required to ensure everything is done on time.
C． (10) of the quality of work is also necessary to make improvements Developing an Advertising Campaign
Generally speaking, four major steps are involved in the development of an advertising campaign.
Ⅰ． (1) and analyzing the advertising target
A．Have a clear idea of your advertising target
—critical: it is the (2) of other steps
B．Analyze advertising targets to develop an information base for the campaign
Ⅱ．Creating the advertising platform
Advertising platform refers to the selling points
which an advertiser thinks are important to (3)
One of the best ways to determine what the selling points are is through (4)
Ⅲ．Developing the media plan
A．Formulation of a media plan involves
—the (5) of exact media
—time arrangement with each medium
B．Factors to be considered in this step include
—characteristics of the target audience
—the (6) of media
—the (7)
Ⅳ．Executing the campaign
A．Execution of an advertising campaign requires much planning and (8)
B．Detailed (9) are required to ensure everything is done on time.
C． (10) of the quality of work is also necessary to make improvements

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填空题Developing an Advertising Campaign Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target A．Have a clear idea of your advertising target —critical: it is the (2) of other steps B．Analyze advertising targets to develop an information base for the campaign Ⅱ．Creating the advertising platform Advertising platform refers to the selling points which an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Ⅲ．Developing the media plan A．Formulation of a media plan involves —the (5) of exact media —time arrangement with each medium B．Factors to be considered in this step include —characteristics of the target audience —the (6) of media —the (7) Ⅳ．Executing the campaign A．Execution of an advertising campaign requires much planning and (8) B．Detailed (9) are required to ensure everything is done on time. C． (10) of the quality of work is also necessary to make improvements

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