When I opened the first "Body Shop" in 1976, what I wanted to do was to earn (挣) enough money to feed my children. Today the "Body Shop" is a great company growing fast all around the world. In the years since we began, I have learned a lot. Much of what I have learned will be found in this book, because I believe that we, as a company, have something worth saying about how to run a successful business without giving up what you really believe in.
It’s not an ordinary business book. It is not just about my life, either. The message is that to succeed in business you have to be different. Business can be. fun, and can be run with love and do good. In business, as in life, I need to enjoy myself, to have a feeling of my farmily and to feel excited by something unusual. I have always wanted the people who work for the "Body Shop" to feel the same way.
Now this book sends these ideas out into the world, and makes them public. I’d like to think there are no limits(界限) to our "family", and no limits to what can be done. I find that an exciting thought. I hope you do, too.