A.managementB.sizeC.staffD.policiesThe high costs of ru……
TEXT D
Within Australia,
Australian Hotels Inc. (AHI) operates nine hotels and employs over 2,000
permanent full-time staff, 300 permanent part-time employees and 100 casual
staff. One of its latest ventures, the Sydney Airport Hotel (SAH), opened in
March 1995. The hotel is the closest to Sydney Airport and is designed to
provide the best available accommodation, food and beverage and meeting
facilities in Sydney’s southern suburbs. Similar to many international hotel
chains, however, AHI has experienced difficulties in Australia in providing
long-term profits for hotel owners, as a result of the country’s high
labour-cost structure. In order to develop an economically viable hotel
organisation model, AHI decided to implement some new policies and practices at
SAH.
The first of the initiatives was an organisational
structure with only three levels of management -- compared to the traditional
seven. Partly as a result of this change, there are 25 percent fewer management
positions, enabling a significant saving. This change also has other
implications. Communication, both up and down the organisation, has greatly
improved. Decision-making has been forced down in many cases to front-line
employees. As a result, guest requests are usually me without reference to a
supervisor, improving both customer and employee satisfaction.
The hotel recognised that it would need a different approach to selecting
employees who would fit in with its new policies. In its advertisements, the
hotel stated a preference for people with some "service" experience in order to
minimize traditional work practices being introduced into the hotel. Over 7,000
applicants filled in application forms for the 120 jobs initially offered at
SAH. The balance of the positions at the hotel (30 management and 40 shift
leader positions) were predominantly filled by transfers from other AHI
properties.
A series of tests and interviews were conducted with
potential employees, which eventually left 280 applicants competing the 120
advertised positions. After the final interview, potential recruits were divided
into three categories. Category A was for applicants exhibiting strong
leadership qualities, Category C was for applicants perceived to be followers,
and Category B was for applicants with both leader and follower qualities.
Department heads and shift leaders then composed prospective teams using a
combination of people from all three categories. Once suitable teams were
formed, offers of employment were made team members.
Another
major initiative by SAH was to adopt a totally multi-skilled workforce. Although
there may be some limitations with highly technical jobs such as cooking or
maintenance, wherever possible, employees at SAH are able to work in a wide
variety of positions. A multi-skilled workforce provides far greater management
flexibility during peak and quiet times to transfer employees to needed
positions. For example, when office staff are away on holidays during quiet
periods of the year, employees in either food or beverage or housekeeping
departments can temporarily fall in.
The most crucial way,
however, of improving the labour cost structure at SAH was to find better, more
productive ways of providing customer service. SAH management concluded this
would first require a process of "benchmarking". The prime objective of the
benchmarking process was to compare a range of service delivery processes across
a range of criteria using made up of employees from different departments within
the hotel which interacted with each other. This process resulted in performance
measures that greatly enhanced SAH’s ability to improve productivity and
quality.
The front office team discovered through this project
that a high proportion of AHI club member reservations were incomplete. As a
result, the service provided to these guests was below the standard promised to
them as part of their membership agreement. Reducing the number of incomplete
reservations greatly improved guest perceptions of service.
In
addition, a program modelled on an earlier project called "Take Charge" was
implemented. Essentially, Take Charge provides an effective feedback loop from
both customers and employees. Customer comments, hot positive and negative, are
recorded by staff. These are collated regularly to identify opportunities for
improvement. Just as importantly, employees are requested to note down their own
suggestion for improvement. (AHI has set an expectation that employees will
submit at least three suggestions for every one they receive from a customer.)
Employee feedback is reviewed daily and suggestions are implemented within 48
hours, if possible, or a valid reason is given for non-implementation, if
suggestions require analysis or data collection, the Take Charge team has 30
days in which to address the issue and come up with recommendations.
Although quantitative evidence of AHI’s initiatives at SAH are limited at
present, anecdotal evidence clearly suggests that these practices are working.
Indeed AHI is progressively rolling out these initiatives in other hotels in
Australia, whilst numerous overseas visitors have come to see how the program
works.
The high costs of running AHI’s hotels are related to their ______.
A.management
B.size
C.staff
D.policies