A．宣传册B．晋升表C．促进措施D．提拔机会In the sentence reads one sentenc……
TEXT C
Ricci’s "Operation Columbus"
Ricci, 45, is now striking
out on perhaps ills boldest venture yet. He plans to market an English-language
edition of his elegant monthly art magazine, FMR, in the United States. Once
again the skeptics are murmuring that the successful Ricci has headed for a big
fall. And once again Ricci intends to prove them wrong.
Ricci is
so confident that he has christened. his quest "Operation Columbus" and has set
his sights on discovering an American readership of 300,000.’That goal may not
be too far-fetched. The Italian edition of FMR--the initials, of course, stand
for Franco Maria Ricci--is only 18 months old. But it is already the second
largest alt magazine in the world, with a circulation of 65,000 and a profit
margin of US’500, 000. The American edition will be patterned after the Italian
version, with each 160-page issue carrying only 40 pages of ads and no more than
five articles. But the contents will often differ. The English-language edition
will include more American works, Ricci says, to help Americans get over "an
inferiority complex about their art." He also hopes that the magazine will
become a vehicle for a two-way cultural ex-change--what he likes to think of as
a marriage of brains, culture and taste from both sides of the Atlantic. To
realize this vision, Ricci is mounting one of the most lavish, enterprising--and
expensive--promotional campaigns in magazine-publishing history. Between
November and January, eight jumbo. jets will fly 8 million copies of a sample
16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6. 5
million copies will be mailed to American subscribers of various cultural, art
and business magazines. Some of the remaining copies will circulate as a special
Sunday supplement in the New York Times. The cost of launching Operation
Columbus is a staggering US’s million, but Ricci is hoping that 60% of the price
tag will be financed by Italian corporations. "To land in America Columbus had
to use Spanish sponsors," reads one sentence in his promotional pamphlet. "We
would like Italians."
Like Columbus, Ricci cannot know what his
reception will be on foreign shores. In Italy he gambled--and won--on a simple
concept: it is more important to show art than to write about it. Hence, one
issue of FMR might feature 32 foil-color pages of 17th-century tapestries,
followed by 14 pages of outrageous eyeglasses. He is gambling that the concept
is exportable. "I don’t expect that more than 30% of my readers ... will
actually read FMR," he says. "The magazine is such a visual delight that they
don’t have to." Still, he is lining up an impressive stable of writers and
professors for the American edition, including Noam Chomsky, Anthony Burgess,
Eric Jong and Norman Mailer. In addition, he seems to be pursuing his own
eclectic vision without giving a moment’s thought to such established
competitors as Connoisseur and Horizon. "The Americans can do almost everything
better than we can," says Ricci, "But we (the Ital-ians) have a 2,000 year edge
on them in art."
In the sentence "reads one sentence in his promotional pamphlet" ( paragraph 4), the phrase "promotional pamphlet" has its Chinese equivalent of ______.
A．宣传册
B．晋升表
C．促进措施
D．提拔机会
