Although general Motors and General Electric are large multinational companies with operations around the globe，there are numerous smaller companies that engage in international trade．Because 95percent of the world’s population and two-thirds of its (21)_____ power are located outside the United States，it is important for American (22)_____to be present in foreign markets．However，before we explain the different methods by which a company may (23)_____in international trade，we might first consider some important (24)_____that U.S．companies often fail to study before they sell products in a foreign country．These factors are (25)_____with differences in language，in values and attitudes，and in political (26)_____． When (27)_____Coca-Cola into the Chinese market in 1920，the company used a group of Chinese symbols that，when spoken，sounded like Coca-Cola．However，when read， these symbols meant，“a female horse fattened with wax”．Upon reentering the Chinese market in the 1970s，Coca-Cola used a series of Chinese (28)_____that translates into“happiness in the mouth”．(29)_________________________． Culture is the total pattern of human behavior that is practiced by a particular group of people．(30)_________________________．

第25处填（）。