At present companies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get (1)________throughout the world. The second reason is that companies and industries (2)________money, as they get reductions in the tax they owe if they sponsor sports or arts activities. As sponsorship is (3)________, careful thinking is required in deciding which events to sponsor. It is important that the event to be sponsored (4)________ the product(s) to be promoted. That is, the right (5)________and maximum product coverage must be guaranteed in the event. Points to be considered in sports sponsorship. Popularity of the event International sports events are big (6)________event, which get extensive coverage on TV and in the press. Smaller events attract fewer people. Identification of the potential audience Aiming at the right audience is most important for smaller events. The right audience would attract manufacturers of other related products like (7)________, etc. Advantages of sponsorship Advantages are longer-term. People are expected to respond (8)________to the products promoted and be more likely to buy them. Advertising is (9)________the mind. Sponsorship is better than straight advertising: a) less (10)________ b) tax-fee