填空题
One of the strangest things about dispute over advertising
is that the greater the fuss the much of a mystery the industry
itself seems to become. Advertising is a passionate area.
It seems to affect those who attack it and those who defend
it in remarkable similar ways. Before long both are exhibiting (1) ______
the same compulsive urge to overstate their case to
that it is difficult to believe that the critics and the defenders (2) ______
of advertising are even arguing for the same thing. But just
as it seemed sensible for us to regard advertising without go (3) ______
to either extreme, so it also seemed logical to try and find as
cold-bloodedly as if we could, what advertising in the Britain (4) ______
of the sixties really was.
We knew that they consumed around ＄ 950 million a (5) ______
year, or roughly 2 percent of the national income. We knew
that it employed something over 200,000 individuals, the
majority of which were paid salaries considerably above the (6) ______
national average. And we knew that it was supposedly run in
accordance certain rather vague and often complex rules and (7) ______
professional orders.
Therefore once we tried finding out exactly what all this (8) ______
money went on, what these highly paid individuals did for it
(and with it) ,and how the rules and orders influenced them,
a curious thing happened. This strange animal called advertising,
so disliked by its supporters and so beloved by its defenders, (9) ______
began to disappear. In its place were advertising
men and advertising agencies—all working in different ways
and to different rules and all showed quite startling differences (10) ______
of competence, taste and effectiveness.
is that the greater the fuss the much of a mystery the industry
itself seems to become. Advertising is a passionate area.
It seems to affect those who attack it and those who defend
it in remarkable similar ways. Before long both are exhibiting (1) ______
the same compulsive urge to overstate their case to
that it is difficult to believe that the critics and the defenders (2) ______
of advertising are even arguing for the same thing. But just
as it seemed sensible for us to regard advertising without go (3) ______
to either extreme, so it also seemed logical to try and find as
cold-bloodedly as if we could, what advertising in the Britain (4) ______
of the sixties really was.
We knew that they consumed around ＄ 950 million a (5) ______
year, or roughly 2 percent of the national income. We knew
that it employed something over 200,000 individuals, the
majority of which were paid salaries considerably above the (6) ______
national average. And we knew that it was supposedly run in
accordance certain rather vague and often complex rules and (7) ______
professional orders.
Therefore once we tried finding out exactly what all this (8) ______
money went on, what these highly paid individuals did for it
(and with it) ,and how the rules and orders influenced them,
a curious thing happened. This strange animal called advertising,
so disliked by its supporters and so beloved by its defenders, (9) ______
began to disappear. In its place were advertising
men and advertising agencies—all working in different ways
and to different rules and all showed quite startling differences (10) ______
of competence, taste and effectiveness.