The Press Conference The press conference has certain advantages. The first advantage lies with the (1)______ of the (1)______ event itself; public officials are supposed to submit to scrutiny by responding to various questions at a press conference. Secondly, statements previously made at a press conference can be used as a (2)______in judging following statements or (2)______ policies. Moreover, in case of important events, press conferences are an effective way to break the news to groups of reporters. However, from the point of view of (3) ______, (3)______ the press conference possesses some disadvantages, mainly in its (4)______and news source. The (4)______ provider virtually determines the manner in which a press conference proceeds. This, sometimes, puts news reporters at a(n) (5)______, as can be (5)______ seen on live broadcasts of news conferences. Factors in getting valuable information --preparation:a need to keep up to date on journalistic subject matter; --(6)______ of the news source. (6)______ 1) news source’s (7)______to provide information; (7)______ 2) news-gathering methods. Conditions under which news reporters cannot trust the information provided by a news source --not knowing the required information; --knowing and willing to share the information, but without (8)______skills; (8)______ --knowing the information, but unwilling to share; --willing to share, but unable to recall. --(9)______ of questions asked (9)______ Ways of improving the questions: --no words with double meanings; --no long questions; --specific time, place, etc.; --(10)______questions; (10)______ --clear alternatives, or no alternatives in answers.