ANSWER SHEET ONE Advertising Media in America In the United States, there are many media for advertising. The oldest kind is the newspaper. (1) ______ ads it carries help (1) ______ people seek jobs, houses or services. Magazines may run unusually attractive ads in color. Magazines like Time and Reader’s Digest are good for national advertising due to their (2) ______. Highly specialized, (2) ______ (3) ______ magazines appeal to a wide variety of interests, such (3) ______ as sports, boating and dress-making. They are read by a limited but (4) ______ audience. (4) ______ Radio is a favorite choice to advertisers because it has an audience (5) ______. Radio advertising can be used for national (5) ______ and local campaigns. (6) ______ radio is used for larger (6) ______ campaigns. Yet its use has declined since the (7) ______ of (7) ______ television, which, as a major medium, can combine the powerful selling features of the newspaper, the radio and the (8) ______. (8) ______ (9) ______ advertising includes in-store banners, window (9) ______ posters, leaflets and other printed matters. Other modes of advertising include direct-mail advertising (which involves sending advertising materials by mail to lists of (10) ______ customers), outdoor advertising, and so forth. (10) ______