What happens if you release the odor of lavender into a restaurant In case of 1. ______
a small shop in France, at least, it led to customers’ staying longer and spending more,
researchers say. The researchers, whose report appears in the current edition of 2. ______
Hospitality Management (a journal), say the findings offer more evidence of the power that aromas have
to influence human behavior. In the past, studies have suggested, among other things,
that peppermint oil may help athletic performance and that pleasant smells make
people more collaborative and even induce them to gamble more at casinos. 3. ______
The authors of the new study say this is the first time when researchers have looked at 4. ______
the effect on restaurant customers of aromas - at least, those not coming from the kitchen.
In Brittany on three Saturday evenings at a 22-seats restaurant that serves mainly pizza, 5. ______
the researchers released either oil of lavender, oil of lemon or nothing at all. The scent was spread
by diffusers that plugged into three electrical outlets. The study found 6. ______
no change in customer behavior when no scent was used or when they used lemon,
considering to have stimulating effects. Things changed, though, 7. ______
with the lavender, which is believed to make people relax. In average, 8. ______
customers spent about 15 minutes long in the restaurant. And they spent almost 9. ______
4 euros more, about ＄5. Noting that the findings were in with earlier research, 10. _____
the researchers wrote, "These studies taken together support the position that scents could influence many
consumption environments."