An intelligent person will not allow himself to be influenced by advertisements. Instead, he will, first of all, try to get to know about the (1)________regulating them. Secondly, he will try to make sure whether he can believe in advertisements. Honest advertisements can be extremely useful because they save a lot of time and (2)________by putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly to make a large profit before (3)________ begin. There are also semi-dishonest advertisers who make (4)________for their products which they know perfectly well to be incapable of (5)________. With no advertising, (6) ________ would be sold, so the cost of each article would be higher. The more you advertise, the more (7)________you can afford to sell your products. As advertisers become more and more expert at their work, they appeal to all (8)________to increase sales: greed, (9)________, love of a bargain, fear of the disapproval of other people, etc. However, more and more customers are also becoming suspicious of and (10)________to high-powered advertising. This is producing a deliberately modest type of advertisement.