The passage contains 10 errors. Each indicated line contains a maximum of ONE error. In each case, only ONE word is involved. You should proofread the passage and correct it in the following way:
For a wrong word underline the wrong word and write the correct one in the
blank provided at the end of the line.
For a missing word mark the position of the missing word with a " A " sign
and write the word you believe to be missing in the blank
provided at the end of the line.
For an unnecessary word cross the unnecessary word with a slash "—" and put the
word in the blank provided at the end of the line.
Advertising in particular relies on targeting specific groups of readers,
and one of the most frequent ways which advertising language addresses a 1.______
set of readers is by using the direct address term "you" The French
political theorist Louis Althusser has described the way in which the most 2.______
people will tend to identify themselves with the addressee when they hear 3.______
the call "Hey, you!", even though they may not be the person it is
addressed. He calls this phenomenon interpellation, or "hailing" and it has 4.______
been a useful way of accounting for the powerful device of direct address
which "position" hearers in many forms of ideological discourse, including 5.______
advertisements.
In advertising, this use of the interpersonal dimension of language
through direct address is one of the most prominent devices for target 6.______
readers. This can be in the form of a statement containing the second
personal pronoun " you" or questions implying a potential answerer. 7.______
Nevertheless, the use of imperatives such as "Just do it", which are called 8.______
directives, is another way in which advertisements draw in the interpersonal 9.______
dimension of language. The lack of politeness markers in advertising
discourse is not to make the directives more direct, or forceful, but to make
the actions they refer appear beneficial to the consumer. 10.______