Don’t expect Starbucks-like(1) ______like this one at the 13,600 U.S. McDonald’s, (1) ______
or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and
test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to
try to ensure it is a(2) ______of choice in the future. (2) ______
McDonald’s has undergone an(3) ______change in more ways (3) ______
than one since a time(4) ______years ago when its sales and reputation were sagging amid complaints about its service
and food. (4) ______
The company reported first-quarter(5) ______income was up (5) ______
6 percent to(6) ______million and revenue rose 9 percent to ＄4.8 billion over the same time last year. (6) ______
Its stock price nearly tripled over a two-year period, hitting a four-year high of ＄34.56 per share in March, but has
since settled around ＄29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either
(7) ______,or rebuilt since 2002. (7) ______
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served
the(8) ______purpose of enabling the company to state a commitment to a healthier, (8) ______
balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more(9) ______with amenities that might entice them to come in and stay awhile.
(9) ______
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are(10) ______,
noting that they have worked not only at Starbucks but at Panera Bread and other chains. (10)______