Clearly if we are to participate in the society in which we live we must
communicate with the other people. A great deal of communicating is (1) ______
performed on a person-to-person base by the simple means of speech. (2) ______
If we travel in buses, buy things in shops, or eat in restaurants, we are
possible to have conversations where we give information or opinions, (3) ______
receive news or comment, and very likely have our views challenged
by other members of society.
Face-to face contact is by no mean the only form of communication (4) ______
and during the last two hundred years the art of mass communication has
become one of the dominating factors of contemporary society. Two things,
above others, have caused the enormous growth of the communication industry.
Firstly, inventiveness had led to advances in printing, telecommunications,
photography, radio and television. Secondly, speed has revolutionized the
transmission and reception of communications so that local news often takes
a back seat to national news, which themselves is often almost eclipsed by (5) ______
international news.
No longer is the possession of information confined to a privileged
majority. In the last century the wealthy man with his own library was indeed (6) ______
fortunate, and today there are public libraries. Forty years ago people used to (7) ______
flock to cinema, but now far more people sit at home and turn on the TV to (8) ______
watch a program that is being channeled into millions of homes,
Communication is no longer mere concerned with the transmission (9) ______
of information. The modern communication industry influences the way
people live in society and narrows their horizons by allowing access to (10) ______
information, education and entertainment. The printing, broadcasting
and advertising industries are all involved with informing, educating
and entertaining.