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未分类题

企业各种营销活动之间协同遵循的原则是()。

A.企业营销成本最大化
B.企业与客户的双赢
C.企业营销手段多样化
D.企业效益最大化


【参考答案】

C
企业营销计划的制订包括一整套营销活动的设计:产品、价格、销售渠道和促销,而整合营销强调这样两点:①顾客价值的传递要通过各种营销活动共同实现:②各种营销活动之间的协同应以企业效益最大化为原则,即在制定和实施营销计划时,企业应整合自身资源、市场需求和各项营销工具。
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