Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone，by email or through making a connection on a social network—who were just expecting such an interaction.

判断题Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling integrate well with the powerful medium of the Internet and have become more and more effective as a result.()

判断题Internet marketing is a new ‘fad’, a phase that will eventually pass.()

判断题The best branding image for US is to present itself as the world’s last superpower.()

判断题Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.()

判断题Jack Trout’s clients did not include agencies in American government or political parties.()

判断题Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.()

判断题Apple’s sales has fallen continuously for 5 years in China.()

判断题So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.()

判断题Luca and Dai created a randomized sample of 7,210 U.S. restaurants to see the traffic change results with and without search ads.()

判断题Tencent’s share price has surged 60% over the last one year.()

判断题The Chinese brand value now accounts for 11 percent of the total reaching $937 billion.()

判断题A recent study on eBay discovered that online ads have huge effect on traffic.()

判断题Most advertisers don’t believe that search engine ads will be more effective than static banner ads.()

判断题Digital media ad spending is expected to exceed 50% by 2018 and some advertisers are increasing spending on search ads.()

判断题Yelp’s business model is to sell ads to small businesses, which give those firms’ listings prime position atop search results and then attract more customers.()