To use social networks as enablers and amplifiers of word of mouth, companies should first______. A.apply effective content-management practices B.make products useful to network users C.use purchased media successfully D.abandon traditional marketing media
A. A.apply B.make C.use D.abandon
【参考答案】
B 第一段末句指出,尽管公众智慧已表明,社交网络是口碑的强劲促成者及放大器,但鲜有公司已真正挖掘出这一潜能。第二段顺而提出解决办法:将社交网络下的口碑当做一种独特的媒介,并在末句进一步指出:只有对那些“发起或维持虚拟世界对话的人”真正有用,社交网络下的口碑营销才能成功。由此可见公司首先应该使......